|George Brown College students won a combined $10,000 for their entrepreneurial ideas at the annual Pitch It! GBC competition hosted by startGBC! For May 2021 spotlight we are proud to present our winner of the for-profit stream- Kat Feldman. |
“My name is Kat and I am a Toronto-based experience designer and the founder of Box of 6ix. Driven by curiosity, my work is built on the belief that through empathy we are able to create a world where everyone can thrive.”
Kat has an Advanced Diploma in Interaction Design & Development from George Brown College and an Advanced Diploma in Computer Programming from Seneca College.
What made you want to become an entrepreneur?
I never expected to be an entrepreneur in my final year of school but seeing the devastation to our local businesses was the driving force for me to turn my concept into a reality.
Why did you create your business?
I had initially started Box of 6ix by spending the summer between semesters developing a project to go on my portfolio. The project was meant to demonstrate the Design Thinking skills I had gained from my Interaction Design program at George Brown College. I wanted the project to be a response to what was going on in the world at the time – the Covide19 pandemic. Once the research was done and the concept was built, I ran the numbers, performed a feasibility study, and realized that this was a very possible endeavor to help people.
What successes have you enjoyed so far with building your company?
There have been many things I’ve enjoyed about the journey. We had the privilege of being featured on CityTV’s Breakfast Television as well as their News segment right before the holidays. That allowed us to reach a large number of people and moved our sales into triple digits.
Competing in the Pitch It! GBC competition hosted by startGBC was also a highlight. It was such an honor to make it to the finals and when we won first place against so many great pitch presentations, I was floored.
Beyond all of these successes, I have had the opportunity to work with some truly amazing people and learn so much about their lives, passions, and businesses. The pandemic has forced so many great businesses to close but I’d say my biggest success is that not a single business I have worked with was forced to close its doors.
What is one piece of advice you would give to aspiring entrepreneurs?
“Always remember why you started and use that as a guiding star. Whether you started to make money, to help people, to show people something new, or for any other reason, reminding yourself as you go through the journey will help you make the right decisions in the moments that matter most. When times get tough, you will remember why you started and keep going in the right direction.”- Kat Feldman
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