For entrepreneurs, the pitch is always an important occasion to introduce your business to partners, investors, potential customers and many more! In most cases, the pitch is in form of a presentation where you share relevant business information with your audience. Thus, it is very important to have good preparation. Here are the 3 important factors that you should always do before building your business pitch.
Identify your audience
The first step is to know who your audiences are. Understanding your audiences’ needs will help you build relevant information in the pitch that catches their attention and attract interest. Many times, you would need to have various pitching desks customized for each target audience such as Investor, Partner or Supplier.
Establish your objective
An objective is a result that you aim to achieve with your pitch. Are you introducing your service/product to various potential customers? Are calling for Investors to put trust in your business? Or you are trying to convince a potential partner to join your force? Setting a clear objective helps you stay focus and build relevant content to achieve your goals.
It is also important to have every member of your team understand the objective. Being on the same page will enhance productivity and boost your confidence when it comes to the presentation.
Brainstorm your ideas
Many times, presentations lost the audience’s focus by being too long. People cannot remember everything you present. Thus, brainstorming between team members helps you identify the key points and how to present them effectively. Furthermore, the brainstorming session is a great opportunity to bring different perspectives into the pitch to spot potential questions that your audiences might ask, so your team will be better prepared for the big day!
Are you creating a Pitch soon? Get support from startGBC
As part of the Pitch It! GBC Competition, startGBC is holding free workshops about Business Model Canvas and Pitching skills.
About Pitch It! GBC Competition:
The PITCH IT! GBC Competition is designed to provide seed funding to support aspiring entrepreneurs in developing and pitching their business/social innovation ideas. Participants have an opportunity to win a portion of the $10,000 prize fund. The competition is opened for George Brown College Students and George Brown College Alumni.