What better way to start 2023 and the new year than with the celebration of a start-up entrepreneur who has achieved so much in such a short period of time? startGBC had the pleasure of working with Roberta Pelucio Se Almeida during her work-integrated learning co-op placements, where she spent the fall semester building out her own marketing business Key 4 Marketing. Within months of incorporating Key 4 Marketing, Roberta already has numerous happy clients and an impressive portfolio demonstrating the value Key 4 Marketing has added to their client’s businesses.
About Roberta Pelucio Se Almeida Pinto
Roberta is an experienced business development manager and marketing specialist with over 15 years of career progression. A linguist with excellent communication skills in her native language, English. Portuguese, Spanish, and Italian. As part of her previous work, she helped create effective strategies for domestic and international markets in various industries. Roberta is passionate about helping others and so at the heart of Key 4 Marketing, Roberta’s vision is to help businesses to unlock their full potential through innovative marketing.
Roberta has a Business Management Degree from UNIS Brazil, a certificate in international business from Centennial College, and a Postgraduate in Digital Media Marketing at George Brown College.
What made you want to become an entrepreneur?
I love business and always like helping to grow businesses. As someone who is passionate about marketing strategies that work, I’m excited to share my knowledge of how to generate revenue and increase profits in any industry.
Why did you create your business?
I created my business because I felt the urge to do something meaningful with my experience and knowledge to help other small businesses to reach their potential. I always had the feeling I wanted to do more.
What successes have you enjoyed so far with building your company?
I have partnered with an incredible developer being able to offer one of the top qualities in AI Technology. Have been building a strong list of customers and bringing advanced features and marketing technologies.
What is one piece of advice you would give to aspiring entrepreneurs?
“Believe in yourself, if you find barriers search for the way out because it has one. Learn everything you can, make plans and ask for advice. ” – Roberta Pelucio Se Almeida Pinto
Who helped support your entrepreneurial journey?
Definitely startGBC! I completed the startGBC Entrepreneur Work-Integrated Learning program during the fall semester of 2022 and the experience gave me not only great information for me to plan my business with greater clarity but it gave me the time to take the information and put it into practice and engage with my clients.
Be resilient, never give up, and research as much as you can.
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