startGBC - Your gateway to entrepreneurship at George Brown College

Your gateway to entrepreneurship at George Brown College

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INNOVATION FUNDAMENTALS

Innovation Fundamentals

 

 

 

 

 

 

 

Join us for the next cohort of the Innovation Fundamentals workshop series designed to help you build valuable entrepreneurial skills and network with like-minded entrepreneurs from across the Ontario college network.  Workshops will cover, Ideation, Persona, Business Model Canvas, Customer Validation and Pitching.  Each workshop will be followed by 3 labs that are a place for you to interact with others on the subject matter covered.  

A ventureLAB facilitator leads each workshop, and the series is delivered in partnership with Seneca Helix entrepreneur support centre.  

Registration is required and you should be prepared to attend all 6 subject matter workshops.  Each cohort will also have an information and learning session so that you can learn more about the workshop series.  

WINTER COHORT

Information and Learning Session

Innovation Fundamentals Winter Info Session
 
 
 
 
 
 
 
 
 
 
 
 
 
Tuesday, February 23, 2021 – 6:00 p.m. to 7:30 p.m.

This Information and Learning Session is being held for students, community youth and all who have an interest in developing their entrepreneurial mindset to advance their venture ideas.  The session will provide information on the workshop series and the commitment expected from participants.  

CLICK HERE TO REGISTER

 


 

IDEATION

Innovation Fundamentals Ideation Workshop
 
 
 
 
 
 
 
 
 
 
 
 
 
Tuesday, March 2, 2021 – 6:00 p.m. to 7:30 p.m.

In this workshop participants will learn how to generate, develop and evaluate ideas for launching innovative and viable new ventures. The workshop entails a process of discovery designed to lead toward the creation of dynamic and impactful enterprises.

Complimentary Facilitated Labs

Wednesday, March 3, 2021 – 6:00 p.m. to 7:30 p.m.

Thursday, March 4, 2021 – 6:00 p.m. to 7:30 p.m.

Friday, March 5, 2021 – 6:00 p.m. to 7:30 p.m.

CLICK HERE TO REGISTER

 


 

PERSONA

Innovation Fundamentals Persona Workshop
 
 
 
 
 
 
 
 
 
 
 
 
 
Tuesday, March 9, 2021 – 6:00 p.m. to 7:30 p.m.

In this workshop, you will learn about how to develop a Target audience persona.  This knowledge will allow you to narrow down your target audiences to specific people.  It details your target audiences who, what, when, where, and why, in addition to understanding general demographics information such as gender, job title, job function, business size, team size, needs, pain points, challenges and what they are looking for.

Complimentary Facilitated Labs

Wednesday, March 10, 2021 – 6:00 p.m. to 7:30 p.m.

Thursday, March 11, 2021 – 6:00 p.m. to 7:30 p.m.

Friday, March 12, 2021 – 6:00 p.m. to 7:30 p.m.


CLICK HERE TO REGISTER

 


 

BUSINESS MODEL CANVAS – PART ONE

Innovation Fundamentals BMC Workshop 1
 
 
 
 
 
 
 
 
 
 
 
 
 
Tuesday, March 16, 2021 – 6:00 p.m. to 7:30 p.m.

Business Model Canvas is a lean startup template for developing new or documenting existing business models. The nine-building blocks of the BMC a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances. It provides the entrepreneur with the ability to aligning their activities by illustrating potential trade-offs.  In BMC1 participants will explore five of the elements – Key Activities, Value Proposition, Customer Relationships, Key Partners and Customer Segments.

Complimentary Facilitated Labs

Wednesday, March 17, 2021 – 6:00 p.m. to 7:30 p.m.

Thursday, March 18, 2021 – 6:00 p.m. to 7:30 p.m.

Friday, March 19, 2021 – 6:00 p.m. to 7:30 p.m.

CLICK HERE TO REGISTER

 


 

BUSINESS MODEL CANVAS – PART TWO

Innovation Fundamentals BMC Workshop 2
 
 
 
 
 
 
 
 
 
 
 
 
 
Tuesday, March 23, 2021 – 6:00 p.m. to 7:30 p.m.

Business Model Canvas is a lean startup template for developing new or documenting existing business models. The nine-building blocks of the BMC a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances. It provides the entrepreneur with the ability to aligning their activities by illustrating potential trade-offs.  In BMC2 participants will explore four of the elements – Cost Structure, Revenue Streams, Channels, and Key Resources.  The session will also explore how the nine boxes work together.

Complimentary Facilitated Labs

Wednesday, March 24, 2021 – 6:00 p.m. to 7:30 p.m.

Thursday, March 25, 2021 – 6:00 p.m. to 7:30 p.m.

Friday, March 26, 2021 – 6:00 p.m. to 7:30 p.m.

CLICK HERE TO REGISTER

 


 

CUSTOMER VALIDATION

Innovation Fundamentals Customer Validation
 
 
 
 
 
 
 
 
 
 
 
 
 
Tuesday, March 30, 2021 – 6:00 p.m. to 7:30 p.m.

Customer validation helps you avoid building a product that no one wants.  Talking to your friends, family, industry companions and employees is fine, but they are not thinking as your potential customers do. They have a vested interest in your and your business and want to see it succeed. So naturally, they do think that you have a great product/service.  Customer Validation is an essential step in the venture development process. If you do not validate your knowledge, you only push failure off into the future. In this workshop, you will develop a draft process to validate if your assumptions are correct before you spend too much money.

Complimentary Facilitated Labs

Wednesday, March 31, 2021 – 6:00 p.m. to 7:30 p.m.

Thursday, April 1, 2021 – 6:00 p.m. to 7:30 p.m.

CLICK HERE TO REGISTER

 


 

PERFECTING YOUR PITCH!

Innovation Fundamentals Perfecting Your Pitch Workshop
 
 
 
 
 
 
 
 
 
 
 
 
 
Tuesday, April 6, 2021 – 6:00 p.m. to 7:30 p.m.

In this interactive workshop, you will learn the building blocks of pitching and making impactful and effective presentations. The focus is on practical techniques covering all aspects of pitching and presenting with tips to build confidence in front of potential customers, funders, partners and suppliers.

Complimentary Facilitated Labs

Wednesday, April 7, 2021 – 6:00 p.m. to 7:30 p.m.

Thursday, April 8, 2021 – 6:00 p.m. to 7:30 p.m.

Friday, April 9, 2021 – 6:00 p.m. to 7:30 p.m.

CLICK HERE TO REGISTER

 

Upcoming Events

  1. TiE University Global Business Hackathon Challenge 2021

    March 7
  2. SheEO Summit 2021

    March 8 @ 12:00 pm - March 9 @ 5:00 pm
  3. FREE Financial Literacy Workshops for GBC Students

    March 10 @ 6:00 pm - 7:30 pm
  4. Financing Pathways – The 2021 Women Entrepreneurship Conference

    March 11 @ 11:00 am - 1:00 pm
  5. Digital Marketing Trends and Opportunities Workshop

    March 11 @ 6:00 pm - 9:00 pm

View All Events

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