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How & Why You Should Register Your Food Business as a B Corp

May 16, 2019

Promotional poster with the text 'Thinking about registering your food business?'

Promotional poster with the text 'Thinking about registering your food business?'


Today being a social conscience, transparent, sustainable company is fast becoming a consumer requirement. This is especially relevant as it relates to food.

People want to work for, buy from, and invest in businesses they believe in. B Corp Certification is the most powerful way to build credibility, trust, and value for your business.

Certified Beneficial companies meet the highest standards for transparency and accountability which highlight companies that are committed to social good, not just the bottom line.

The registration process to become Certified B Corp involves a very detailed assessment of how you run your business and how well it acts to benefit society. This process can seem daunting and overwhelming.

Our expert, Petra Kassun-Mutch will provide you with information and a set of practical tools to help prepare you for registration.

  • Learn about the UN 17 Sustainability Goals, plus B Corp Certification and other social/environmental and social equity impact metrics/certification programs you might want to consider adopting.
  • Discover 7 top socially responsible business practices that work to conserve the environment and advance social and gender justice-and learn how to leverage your commitment to differentiate your company and your product.
  • Leave feeling more hopeful about your enterprises’ prospects for financial success—and your ability to join the large movement afoot to change the world.

If you are a foodpreneur interested in making a sustainable living AND a difference, this session help you get there.

About Petra Kassun-Mutch

Petra Kassun-Mutch is a serial social purpose entrepreneur and publisher, deeply committed to creating a more inclusive, just, human-centered and generative economy through the power of sustainable business practice. Her former enterprise, Fifth Town artisan cheese was recognized as a world leading sustainable enterprise. It was Canada’s first Platinum LEED food processing facility, Canada’s 8th C Corp, and received the Premier’s Award for Agri-Food Innovation in 2009. Her current enterprise, Eve-volution Inc (2014), is a B Corp certified, social justice centered enterprise advocates for and designs programs that promote equity and inclusion in startup and community-based economic development ecosystems. Her magazine, LiisBeth serves as a convener, capacity-builder and voice for the growing, 10 000+ all gender, entrepreneurial feminist community.

Mutch is a certified Feminist Business Model Canvas Master Coach and holds an EMBA from the University of Toronto’s Rotman School of Management. She is a co-founding co-producer of the Entrepreneurial Feminist Forum—an educational, collaboration and resilience-crafting conference for entrepreneurial feminists of all genders. Her work was recently recognized in the Canada 150 Women: Conversations with Leaders, Champions and Luminaries book which was published November 2017. Mutch was recognized as one of Canada’s Inspiring 50 women in April 2018 and received recognition for her collaboration work by the Immigrant Women in Business group in March 2019.


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