YOUR GATEWAY TO ENTREPRENEURSHIP
startGBC
Entrepreneur Boot Camp
Free 12-Week Online Program
CLICK HERE TO REGISTER
Are you considering entrepreneurship as an alternative career path? Or are you already an early stage budding entrepreneur? Would you like some guidance on topics that will have an impact on the successful scaling of your business idea?
Enroll in startGBC Entrepreneur Boot Camp to discover tools, that can help support the growth of your skills to achieve an understanding of all the fundamental aspects required for a profitable business.
Delivery of this program will take place online using Blackboard Collaborate (no software download is required). All session will occur on Thursday’s between 3 p.m. to 6 p.m., May 21 to August 6, 2020.
Only registered participants will be emailed the sign-in link.
Agenda Outline - By Weeks & Learning Objectives
Learning Objectives
At the end of this program, you should be able to:
- Understand what an enterprise/social enterprise/social innovation is, and the resources available for start-ups within the GTA
- Identify financial, marketing, legal, human resource, operations, and general management skills necessary to launch and operate an enterprise
- Develop entrepreneurial management and growth techniques through strategic plans and product validation research to prepare for product launch
- Gain knowledge of educational resources to support entrepreneurial growth
- Understand the key challenges about facing an entrepreneur at different stages in the growth cycle
- Understand different tools/models that can be used to minimize risk at different stages of the entrepreneurial journey
- Identify possible funding sources/streams/structures that could be applied to your business
Week by Week Agenda
Week 1: Program Overview, Mission & Key Business Pillars
Thu, May 21, 2020
- Program Overview
- Introduction to Business Pillars
- Mission Statement
- Vision Statement
- Idea Generation & Design Thinking
Week 2: Business Model Canvas, Business Plans & SWOT Analysis
Thu, May 28, 2020
- Business Model Canvas (BMC) Overview
- BMC Deep Dive
- Activity: BMC Generation
- Business Plan
- SWOT Analysis
Week 3: Customer Insights, Empathy Mapping & Value Proposition
Thu, Jun 4, 2020
- Customer Development Model
- Empathy Mapping
- Value Proposition
- Research Tools
Week 4: Research, Market Sizing &
Segmentation
Thu, Jun 11, 2020
- Market Sizing Overview
- TAM, SAM and TM
- Top-Down versus Bottom-Up Approach
- Research Tools and Techniques
- Primary and Secondary Research
- Activity: Market Sizing Case Study
- Market and Customer Segmentation
Week 5: Legal Fundamentals
Thu, June 18, 2020
- Legal Overview
- Business Structures
- HST Registration
- Intellectual Property
- Insurance
Week 6: Finance and Fundraising
Thu, June 25, 2020
- Funding Overview
- Funding Sources
- Funding Rounds: Seed, Series A, B, C
- Financial Instruments: Balance Sheet, Cash Flow Statement, Income Statement
- Break-Even Analysis
Week 7: Marketing & Communications
Thu, Jul 2, 2020
- Marketing Overview
- Marketing Funnel
- Marketing Channels
- Digital Marketing: SEM, SEO, Email, Affiliate
- Traditional Marketing
- Content Marketing & PR
- Activity: Bullseye Template
Week 8: Costing, Pricing and Customer Acquisition
Thu, Jul 9, 2020
- Pricing Overview and Key Terminologies
- Pricing Methods
- Activity: Develop a Pricing Hypothesis
- Revenue Models
- Startup Growth Lifecycle
- Customer Acquisition
- Startup to Scaleup
Week 9: Sales
Thu, Jul 16, 2020
- Sales Channels
- Selling Skills for Small Businesses
- Online Stores
Week 10: Managing Teams
Thu, Jul 23, 2020
- Managing Teams Overview
- Essential Hiring Roles
- Organizational Culture
- Activity: Build A Culture Map
Week 11: Pitching Skills
Thu, Jul 30, 2020
- Pitching Overview
- Types of Pitches: Elevator, Company, Investor
- Pitching Guidelines
- Activity: Pitch Canvas
Week 12: Motivation, Support, Practice
Thu, Aug 6, 2020
- #WhyNotMe – Panel Discussion with GBC Alumni Entrepreneurs
- Tech Tools to Support Entrepreneurs
- Practicing Your Pitch