startGBC - Your gateway to entrepreneurship at George Brown College

Your gateway to entrepreneurship at George Brown College

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This startGBC program is made possible thanks to the generous support of:

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CLICK HERE TO REGISTER

Are you considering entrepreneurship as an alternative career path? Or are you already an early-stage budding entrepreneur?  Would you like some guidance on topics that will have an impact on the successful scaling of your business idea?

Enroll in the startGBC Entrepreneur Bootcamp to discover tools, that can help support the growth of your skills to achieve an understanding of all the fundamental aspects required for a profitable business.

This 6-week, 12-session BootCamp meets Tuesday and Thursday between 4 p.m. and 7 p.m.

The next cohort will begin on 17, January 2023. 

Agenda Outline - By Weeks & Learning Objectives

Learning Objectives

At the end of this program, you should be able to:

  • Understand what an enterprise/social enterprise/social innovation is, and the resources available for start-ups within the GTA
  • Identify financial, marketing, legal, human resource, operations, and general management skills necessary to launch and operate an enterprise
  • Develop entrepreneurial management and growth techniques through strategic plans and product validation research to prepare for product launch
  • Gain knowledge of educational resources to support entrepreneurial growth
  • Understand the key challenges about  facing an entrepreneur at different stages in the growth cycle
  • Understand different tools/models that can be used to minimize risk at different stages of the entrepreneurial journey
  • Identify possible funding sources/streams/structures that could be applied to your business

Week by Week Agenda

Session 1: Program Overview, Mission & Key Business Pillars

Agenda:

  • Review Business Pillars
  • Vision & Mission Statement
  • Value Proposition
  • Ideation

Session 2: Research, Value Proposition & SWOT Analysis

Agenda

  • Value Proposition Canvas
  • Research Skills and Resources
  • S.W.O.T.
  • External Resources

Session 3: Design Thinking and Market Sizing

 Agenda:
  • Design Thinking
  • Product/Customer Validation
  • Empathy Map
  • Marketing Sizing
  • Segmentation

Session 4: Business Market Canvas and Business Plan

 Agenda:

  • Business Model Canvas/Social Canvas
  • Business Plan Tools

Session 5: Legal Fundamentals

Agenda:

  • Legal Structures and Governance 
  • Intellectual Property
  • DealPrep Contracts Tool

Session 6: Finance and Fundraising

 Agenda:

  • Funding/Grant Writing
  • Legal Requirements/Book-keeping 

Session 7: Marketing & Communications

Agenda:

  • Marketing/Communications 

Session 8: Sales and Marketing

 Agenda:

  • Sales Skills 
  • Marketing
  • Privacy Policy

Session 9: Costing/Pricing and Minimum Viable Product (MVP)

Agenda:

    • Costing & Pricing
    • Minimum Viable Product (MVP)

Session 10: Managing Teams and Technology

Agenda:

  • People Resources: Key People and Team Employment
  • Technology Resources

Session 11: Pitching Skills

 Agenda:

  • Pitching Skills 

Session 12: Pitch Practice and Reflection

 Agenda:
  • Final Pitch
  • Reflections & Next Steps

CLICK HERE TO REGISTER

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